This research will analyze the online mass media coverage out-of political discourse and you may portrayal of women, as the political individuals and you may voters, when you look at the electoral venture of 2021 into the Albania and you can raises a couple of look issues pertaining to this, with regards to a sex perspective. The study spends an excellent qualitative strategy. Mass media content research is employed to the study from 1420 on the web stuff, out-of 15 sites, seven Tvs, and you will 8 press. The results show that political applicants will be topic regarding a gendered depiction when you look at the mass media. Girls discover shorter timeframe, even more work on individual lifestyle rather than top-notch, and on “soft” issues; more youthful applicants take attract to be “surprise” otherwise “clean” candidates; political group management follow the exact same gendered discourse, the latest story out-of political candidates’ attract, and you may objectives for ladies voters describes its traditional part; women candidates’ seems and appear was focused regarding media; and you can sexist words produces dislike message and you may derogatory comments.